Idea Cellular has announced that it has slashed mobile internet rates to offer more value to its prepaid customers on the 4G, 3G and 2G data packs. Idea Cellular is India’s third-largest telecom operator with a subscribers base of over 175 million.
“We want to ensure that benefits of internet are reaped conveniently by every individual, through our innovative, customized and affordable products. This will enable the Internet revolution and its impact to be felt in every part of the country,” said a company statement, citing Chief Marketing Officer Sashi Shankar.
"Now Idea users can get up to 45 percent more data benefits on sachet packs below 1GB. Idea offers a wide range of 4G, 3G and 2G sachet data packs priced between Rs. 8 and Rs. 225," the statement said.
The statement added that the 2G data pack priced at Rs. 19 which previously offering 75MB data for 3 days, will now offer 110MB data for 3 days - a 45 percent increase in data.
Similarly, a 4G/ 3G data pack for Rs. 22 which offers 65MB data for 3 days, will now give 90MB 3G data for 3 days, which is a 38 percent in data.
Idea Cellular isn’t the only carrier that has slashed mobile internet rates. Earlier this week, Airtel announced the launch of ‘Happy Hours plans‘ for prepaid customers that offer 50 percent data back on in-app downloads.
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